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Financial Principles, LLC is an independent, comprehensive insurance and financial services firm, specializing in Financial, Business and Estate Strategies. We specialize in working with successful small business owners, executives, retirees and the affluent in the Northern New Jersey - Greater New York City metropolitan area.

Our Focus is to bring value to each and every client. We advise and practice by the "Golden Rule" with the highest standards of ethics and integrity for the client, the industry and the community.

As the Wealth Advisor for our clients, we address and strive to provide solutions to the challenges of achieving financial independence & security in a clear, concise, and simplified manner. We use a consultative process in order to deliver a personalized Wealth Management experience. The process consists of Investment Consulting, Advanced Planning, and Client Relationship Management.

Financial Principles is headquartered in Fairfield, New Jersey and was founded in 1998 by its two partners; Bradley H. Bofford, CLU®, ChFC®, CFP® and Michael A. Flower, CFP®. Currently there are five advisors and five employees on staff.